Saratoga Casino Hotel unveiled as new name and logo for 75 year old raceway
Saratoga Springs, NY (April 27, 2016) –Saratoga Casino and Raceway today revealed an all-new brand for the property: Saratoga Casino Hotel. The change will take place immediately, a few short weeks before the opening of its 117-room hotel expansion, and reflects the casino’s transformation into a comprehensive, modern destination that offers something for everyone.
“The addition of the hotel and its amenities, including Morton’s The Steakhouse®, creates an entertainment experience unmatched in the region,” remarked Rita Cox, Senior Vice President of Marketing at Saratoga Casino Hotel. “Our new brand is a product of this transformation, highlighting that we are a complete entertainment destination within the already world famous tourist destination that is Saratoga Springs. First-time and repeat guests alike will find new reasons to visit – and to keep coming back for all that we have to offer.”
The $40 million, 123,000 square foot hotel expansion is set to open this July. Featuring 117 luxury rooms and suites, the hotel will be located just steps away from the casino floor and harness track.
Amenities include Morton’s The Steakhouse® and lobby bar, Perks Café, indoor resort pool with spa whirlpool, outdoor terrace, fitness center, and a sub-dividable 3,000 square foot ballroom for private events. The hotel’s premium rooms and suites are named after the raceway’s founders and longtime President, Roland Harriman, Dunbar Bostwick, and Ernest Morris. Suites feature large bay windows, and many overlook the harness track. Additionally, guests will be able to watch and wager on live harness racing from every room in the hotel.
“We view the hotel as a natural next step for this property,” said Cox. “Racing began here 75 years ago, and we haven’t stopped growing and evolving since then. Our new brand reflects our commitment to providing new amenities and entertainment opportunities for our guests, with racing always at the core of who we are.”
A full-fledged rebranding campaign for the casino is now underway, including a newly designed website that will be live next week. Revamped TV spots, radio ads and billboards for Saratoga Casino Hotel will begin showing up in the coming weeks.
More than 100 new jobs will be created as a direct result of the hotel expansion. A job fair will be held on May 16 inside Vapor from 2pm-6pm, which will provide more information on the newly created positions. Openings will include banquet staff, cooks and wait staff at Morton’s The Steakhouse®, hotel front desk staff, and room attendants. On-the-spot interviews will be offered for prospective candidates.
Saratoga Casino Hotel, located on Crescent Avenue in Saratoga Springs, NY, features over 1,700 slots, electronic table games, Vapor, two full-service restaurants with buffets, a casual dining restaurant, three full-service bars, deli and a variety of guest services including valet parking and coat check. The all-new 117-room luxury hotel featuring Morton’s The Steakhouse® will be opening this summer. Reservations are available now at www.saratogacasino.com.
Operating hours for the gaming facility are 9 a.m. to 5 a.m. every day. Simulcast races can be viewed seven days a week and live harness racing runs March through mid-December. For a full racing schedule and additional information, please visit www.saratogacasino.com or call 800-727-2990. Must be 18 years of age or older to play video gaming machines or wager on horses. Please play responsibly.
Senior Vice President of Marketing